AI Policy

1. How We Use AI

• Customer Support Automation: Powering interactive chat assistance to address common customer inquiries regarding order placement, tracking, delivery updates, and return guidelines.
  
  
• Personalized Recommendations: Analyzing browsing habits, purchase history, and category trends to suggest relevant dietary supplements and wellness products.
  
  
• Content Generation & Translation: Assisting our editorial and marketing teams in drafting, formatting, translating, or reviewing informational copy.
  
  
• Security & Fraud Detection: Monitoring web traffic patterns and transaction anomalies to screen for fraudulent activity and protect Site integrity.
  
  
• Analytics & Insights: Evaluating aggregated browsing trends to optimize user experience and product availability.
  
  

2. AI Does Not Provide Medical Advice

• General Assistance Only: Any AI-driven chat responses, automated recommendations, or digital content on our Site are provided solely for general shopping and informational assistance.
  
  
• No Medical Endorsement: AI systems are not qualified medical practitioners, pharmacists, or healthcare advisors. AI tools cannot diagnose health conditions, evaluate medical symptoms, or prescribe treatments.
  
  
• Consult Professionals: Always consult a qualified physician or healthcare professional regarding any medical concern, health condition, or before starting any new dietary supplement regimen.
  
  

3. Human Oversight & Review

• Content Validation: All product descriptions, ingredient details, health-related articles, and official labeling on our Site undergo rigorous review and approval by qualified human staff prior to publication.
  
  
• Critical Decisions: Core operational decisions—including customer complaints, refund approvals, order disputes, and product safety reports—are handled directly by our trained team members rather than by autonomous AI systems alone.
  
  

4. Data Privacy and User Protection

• Privacy Compliance: Personal information shared during AI chat interactions or automated sessions is handled strictly in accordance with our Privacy Policy.
  
  
• Sensitive Data Warning: Users are strongly advised not to share sensitive personal data, health conditions, banking details, card numbers, passwords, or One-Time Passwords (OTPs) within automated chat interfaces.
  
  
• Trusted Partners: We work exclusively with reputable technology providers and never sell your personal data.
  
  

5. Accuracy and Limitations

• Potential for Errors: AI tools and language models can occasionally produce inaccuracies, misunderstandings, or outdated information.
  
  
• Order of Precedence: If an AI-generated response conflicts with official product packaging labels, package inserts, or our published policy pages (such as our Terms of Service or Return Policy), the physical product label and official store policies shall always take precedence. If in doubt, please reach out to our team directly.
  
  

6. Access to Human Support

7. Changes to This Policy

8. Contact Us

• Email: support@fidelitypharma.com.pk
  
  
• Phone / WhatsApp: +92 318 5054095
  
  
• Business Address: Plot No. 38/B, Survey No. 14, Deh Kharkharo, River Road, Murad Memon Goth, Gadap Town, Karachi 75040, Pakistan
  
  
• Website: fidelitypharma.com.pk