Cookie Policy – Fidelity Pharma
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Cookie Policy

Last Updated: October 12, 2026

Fidelity Pharma (Pvt) Ltd ("we," "us," or "our") operates the e-commerce store at fidelitypharma.com.pk. As a Drug Regulatory Authority of Pakistan (DRAP)-enlisted nutraceutical and dietary supplement company based in Karachi, Pakistan, we are committed to transparency regarding how we collect and use data when you visit our website.

This Cookie Policy explains what cookies are, the types of cookies we use on our Site, the information we collect through them, and how you can manage your cookie preferences.

1. What Are Cookies?

Cookies are small text files stored on your computer, smartphone, tablet, or other browsing device when you visit a website. They are widely used to make websites work efficiently, remember your preferences, enhance user experiences, and provide operational reporting to site operators.

Cookies do not typically contain any information that directly identifies you as an individual; however, personal data that we store about you may be linked to information stored in and obtained from cookies. For complete details on how we protect and process your personal data, please review our Privacy Policy.

2. Types of Cookies We Use

We use both session cookies (which expire as soon as you close your web browser) and persistent cookies (which remain on your device until they expire or you delete them) for the following purposes:

  • Essential / Necessary Cookies (Session & Persistent):
    These cookies are strictly necessary to provide you with core e-commerce services available through our Site (such as maintaining items in your shopping cart, securing your checkout process, and authenticating user accounts). Without these cookies, essential features like online purchasing cannot function properly.

  • Functionality & Preference Cookies (Persistent):
    These cookies allow us to remember choices you make while browsing our Site—such as your preferred language, region, or login details. The purpose is to deliver a more personalized and seamless browsing experience without requiring you to re-enter preferences on every visit.

  • Analytics & Performance Cookies (Persistent):
    These cookies collect aggregated data about how visitors interact with our Site (e.g., pages visited, loading times, and traffic sources). This helps us analyze store performance, detect technical errors, and continuously optimize our digital store layout and product offerings.

3. Third-Party Cookies

Our online store is powered by Shopify and integrates trusted third-party services—including secure payment gateways (such as local bank transfer processors and mobile wallets) and analytics tools. These third-party service providers may set their own cookies on your device in accordance with their respective privacy policies. We do not control the dissemination of third-party cookies.

4. How to Manage or Disable Cookies

You have the right to decide whether to accept or reject cookies. You can modify your web browser settings to refuse cookies or delete existing cookies stored on your device at any time.

  • Browser Controls: Most web browsers allow you to block or delete cookies through their settings menus. For guidance on managing cookies across popular browsers, please visit their official support pages:

  • Impact of Disabling Cookies: Please note that if you choose to disable or refuse essential cookies, certain features, pages, and checkout functions of our Site may not operate correctly or may become entirely unavailable.

5. Updates to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in our operational practices, technological advancements, or regulatory requirements in Pakistan. Any modifications will be posted directly on this page with an updated "Last Updated" date.

6. Contact Us

If you have any questions or concerns regarding our Cookie Policy or data practices, please reach out to our team:

  • Email: support@fidelitypharma.com.pk / info@fidelitypharma.com.pk

  • Phone / WhatsApp: +92 318 5054095

  • Business Address: Plot No. 38/B, Survey No. 14, Deh Kharkharo, River Road, Murad Memon Goth, Gadap Town, Karachi 75040, Pakistan

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