Fidelity Pharma Pvt Ltd
Last Updated: 22 September 2026
This Privacy Policy explains how Fidelity Pharma Pvt Ltd collects, uses, discloses, retains and protects personal information when you visit our website, place an order, create an account, contact us or otherwise interact with our online services.
1. Information We Collect
Depending on how you interact with us, we may collect:
· Identity and contact information, such as name, email address, telephone or WhatsApp number, billing address and shipping address.
· Order information, including products purchased, order history, returns, exchanges, refunds and delivery details.
· Payment-related information, such as payment status, transaction references and limited information provided by payment processors. We do not store complete card numbers, CVV codes, banking passwords or OTPs where payment is handled by a third-party payment provider.
· Account and customer-service information, including messages, enquiries, complaints and support history.
· Technical and usage information, including IP address, browser type, device type, operating system, pages viewed, session information, cookie identifiers and analytics data.
· Marketing preferences and information about how you interact with our promotional communications.
· Product-quality, safety or adverse-event information that you voluntarily provide when reporting a concern.
2. How We Use Personal Information
We may use personal information to:
· Process, verify, fulfil and deliver orders.
· Manage customer accounts and provide customer support.
· Process returns, refunds, exchanges and cancellations.
· Communicate transactional, delivery, safety, recall and service information.
· Detect and prevent fraud, misuse and unauthorised transactions.
· Maintain website security and troubleshoot technical issues.
· Improve our website, products, services and customer experience.
· Perform analytics, reporting and business administration.
· Comply with accounting, tax, legal, quality, regulatory and pharmacovigilance obligations.
· Send marketing communications where permitted and subject to applicable preferences.
3. Shopify and Service Providers
Our online store may be hosted or supported by Shopify and other third-party providers. We may share relevant personal information with service providers that support e-commerce, hosting, payments, fraud prevention, analytics, advertising, customer service, email, courier and logistics functions. These providers process information according to their own terms, privacy practices and contractual obligations.
4. Payment Information
Payments may be processed by third-party payment providers. Fidelity Pharma does not ask customers to send complete payment-card numbers, CVV codes, online banking passwords, PINs or OTPs through ordinary email, WhatsApp, social media or website contact forms.
5. Cookies and Similar Technologies
We and our service providers may use cookies, pixels, tags, local storage and similar technologies to operate the website, keep shopping carts and sessions functional, remember preferences, measure performance, prevent fraud, understand website usage and, where enabled, support advertising and marketing. Users may manage optional cookies through available website or browser controls.
6. Marketing and Advertising
Where permitted, we may use contact information to send product news, promotions, educational material and company updates. You may opt out of promotional email communications using the unsubscribe function or by contacting us. Transactional, safety, recall and order-related communications may still be sent when necessary.
7. Health and Safety Information
Because Fidelity Pharma operates in the healthcare and pharmaceutical sector, customers may voluntarily provide information about product use, allergies, symptoms, adverse reactions or other health-related matters. Such information should be limited to what is reasonably necessary for the enquiry or safety report and may be handled by appropriate quality, regulatory, pharmacovigilance or customer-support personnel.
8. Disclosure of Information
We may disclose relevant information to:
· Shopify and other e-commerce technology providers.
· Payment processors, banks and digital-wallet providers.
· Courier and logistics providers.
· Website hosting, analytics, cybersecurity, CRM and customer-support providers.
· Professional advisers, auditors, accountants and legal advisers.
· Regulatory authorities, courts, law-enforcement agencies or other authorities where required by law.
· Quality, regulatory or pharmacovigilance partners where necessary to investigate product-safety matters.
9. Sale or Sharing of Personal Information
Fidelity Pharma does not sell customers' personal information. Certain analytics or advertising technologies may involve the disclosure or sharing of identifiers with third-party platforms. Where applicable law requires consent or an opt-out mechanism for such activity, Fidelity Pharma will seek to provide appropriate controls.
10. International Processing
Some technology providers used by Fidelity Pharma may process or host information outside Pakistan. Where this occurs, we seek to use reputable providers and reasonable contractual, technical and organisational safeguards appropriate to the processing activity.
11. Data Retention
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected or to meet legal, accounting, tax, product-quality, pharmacovigilance, fraud-prevention, security, dispute-resolution and regulatory requirements. Information may then be deleted, anonymised or securely archived where appropriate.
12. Data Security
We use reasonable administrative, technical and organisational measures intended to protect information from unauthorised access, alteration, disclosure or destruction. No internet-based system can be guaranteed to be completely secure, and users are responsible for protecting their own passwords, devices and account access.
13. Your Choices and Requests
Subject to applicable law and legitimate record-retention requirements, you may contact us to request access to, correction of, or deletion of eligible personal information, to update your contact details, or to withdraw from marketing communications. We may request reasonable identity verification before acting on certain requests.
14. Children
Our online store is primarily intended for adults or for use under appropriate parent or guardian supervision. Fidelity Pharma does not knowingly collect personal information from children under 18 without the consent of a parent or guardian.
15. Third-Party Links
Our website may contain links to third-party websites, payment services, social platforms or courier tracking pages. Fidelity Pharma does not control the privacy practices of independent third parties. Users should review the privacy notices of those services before providing information.
16. Changes to This Policy
We may update this Privacy Policy to reflect changes in our services, technology, legal requirements or business practices. The most recent version will display the latest update date.
17. Contact
For privacy questions or requests:
Email: info@fidelitypharma.com.pk
Phone / WhatsApp: +92 318 5054095
Business Address: Plot No. 38/B, Survey No. 14, Deh Kharkharo, River Road, Murad Memon Goth, Gadap Town, Karachi 75040, Pakistan
Website: fidelitypharma.com.pk